Tree-lined street of Craftsman homes in South Pasadena

South Pasadena real estate

Jorge Rocha

A lifelong neighbor of South Pasadena, helping buyers and sellers navigate the city’s homes, schools and small-town character with genuine local perspective.

Jorge Rocha, South Pasadena real estate agent
Your local agent, Jorge.Rodeo Realty · DRE #02157939
01 / Why here

South Pasadena has always felt close to home.

I grew up next to South Pasadena and have lived near it all my life. I know the streets, the schools and the places that make it feel like a small town.

I chose to focus my work here because I genuinely love the city: it’s clean, family-oriented and full of great places to eat, with San Marino and Pasadena right next door. Its beautiful homes and strong values make representing clients here especially rewarding.

Tell Jorge what you’re looking for
02 / Market snapshot

South Pasadena, at a glance.

A three-month view of closed sales offers useful context—not a value for any one home.

$1.6MMedian sale price
31Median days on market
Jun–Aug 2026Redfin data via Agent ProntoRefreshed monthly
03 / Local focus

South Pasadena & the San Rafael Hills.

Excellent schools, memorable food and tree-lined streets give families room to grow. Even the original Halloween house is part of the city’s story.

A renovated cottage on Mission Street in South Pasadena

South Pasadena

Historic homes, village streets and a close-knit sense of place.

Midcentury home in Pasadena's San Rafael Hills

San Rafael Hills

Architectural homes, hillside settings and west Pasadena living.

04 / Jorge’s South Pasadena

The places and details I’d show a friend.

South Pasadena is best understood through its everyday rhythm. These are the conversations I start with when someone wants to know the city beyond the listing photos.

Restaurants

Start on Mission Street.

Coffee, lunch, dinner—the right recommendation depends on the day. DM me for the short list I’d actually send a friend.

Schools

Understand the school-day rhythm.

I help families look beyond a rating: neighborhood boundaries, the daily route and how each pocket of the city lives.

Hidden gem

Movie history in plain sight.

The original Halloween house is part of South Pasadena’s story—one of those local details that makes the city quietly famous.

Historic Craftsman home in South Pasadena
05 / Representation

A clear plan for your next move.

01

For sellers

Positioning, preparation and a launch plan built to present your home with intention.

02

For buyers

A focused search, practical counsel and decisive representation from touring through closing.

03

Private opportunities

Ask about off-market and quietly marketed homes that may fit what you have in mind.

The Jorge Rocha app

Keep the local market in your pocket.

Explore listings, follow open houses, save favorites and connect with Jorge directly from the app.

Your home search

Find what feels right.

One place to stay close to homes, open houses and your agent.

Explore listings
Save favorites
Message Jorge
Open App Store

Find out what your home is worth.

A citywide median is a starting point. Send me your address on Instagram and I’ll look at the homes, condition and recent sales that actually shape your value.

06 / Connect

Considering a move?

No cold call required. Send Jorge a DM on Instagram, or download the app to explore listings and open houses at your own pace.